I use my phone a lot - I am not kidding it spends more time in my hand than almost anything else. In some ways I miss the days when I could not be contacted 24/7 but to be fair I have had a mobile since I was 18 so that would have only avoided my mum calling me home for a bath and hair wash! I do everything you can think of with my phone, but there is one thing I don't do with it....can you guess? No? OK then...I will not use websites that cant deliver it's content optimised for my device.....come on webmasters it's only a bloody style sheet, you could do it quicker than finding a funny Michael Mcintyre joke, which to be fair could take quite a while but I am sure you get my point.
Even though modern Britain has a semi decent mobile network (Unless you are on o2 anywhere North or South of Newbury) your website graphics should be scaled down for the slower network speeds, the content delivered should match what user experience you client base craves or should expect. Would it surprise you to learn that now almost 50% of UK web users used their mobiles to surf, browse, ride the tide of the world wide web? Without looking at the Analytic's it's hard to tell what these Mobile web users think of your Non-Mobile friendly web content but some figures suggest an 85% Bounce rate for this kind of user experience - that's right be afraid....you ARE losing business or even the chance for business. CALL TO ACTION - give me a call or an email and I can explain where to start.....go on...you know you want to.
I like to buy online for things I cant get in the high street, I can get very busy at work so I look up directions when I am on the move, I want to book tickets when I see a Poster for a show I want to go to - business is tough and hard work demands more on all of our leisure time so make it easy for us to have fun, spend or even just find a Phone Number - I have an unnecessary love of talking so have someone there when I ring.....Blah, I can go on and on......Be Mobile...even my blog is! I am also doing a workshop that touches on this subject next week at a BMG event in Reading ....you can learn more here http://www.bmgevents.co.uk/