To start this week everyone here at Apple Print would like to wish all the best to the Royal Couple and that we were really pleased the event went off so well without any issues.
As April drew to a close I was surprised to learn that we had managed to hit our incoming sales targets, if fact we beat it by a massive 3%, joking aside I was pleased as the short working month could have had a much bigger impact on our sales figures. I am going to imagine that invoiced sales may be down as we run out of production time to get the work out to clients but I still think we’ll do ok.
As I said at the end of March we had a visit from the Newbury Sound Apprentice, you can now see and hear how he got on by clicking here – It was a real pleasure for everyone here at Apple Print to have Chris in with our design team and we hope we hope we can get him back at some point to try another of our departments.
We still have a huge amount of work in progress and one of our big areas of concern is the amount of Print Finishing we have right now, we have had almost 5 full time staff working for the last two weeks trying to stay on top of this issue. As I mentioned last week we have also had some issues with planning for the +200 jobs we have as we grow, one solution we are looking at is an upgrade to our current MIS to Tharstern Primo and I will be looking at the print forums out there to see what people think. We feel the time for investment in this issue is now and will let you know what we find out.
Next week we are back to full strength in our design and web teams which I hope will enable us to step our marketing up a little bit more, our social networking is doing really well, Facebook, Twitter and getting lots of hits, LinkedIn is doing ok but I am still not sure about the best use of this service. We are going to be hitting the direct mail trail over the next few weeks and will also be suggesting people start thinking about their Summer/Autumn promotions both traditional and electronic. Our web based competition will be coming to an end tomorrow and will be replaced with a competition to win two tickets to a top show at the Watermill Theatre so watch out for how to enter for a chance to win – I have decided that I will have a competition every month until the end of the year.
Before I sign off and jump on my bike for the ride home I thought I would offer one last reminder about the Crafty Craft event in Victoria Park tomorrow – over 40 teams will be making their way from Hungerford to Newbury on their home made craft......8.30am in Hungerford with Jo Brand there to film for a show she is making for Dave and then events start in Victoria Park at 10am onwards......take lots on pictures and send them to me for the web gallery.
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