It's various factors and social media had a part to play, with that in mind I had the below text sent to me by Richard Bett's, managing director of ECEX, he understands our business and Social Media and thought he could help me by providing some text for a blog....I thought it was worth using.
"The problem with being a media marketer is that unlike Disney’s Mouseketeers it is not simply a case of putting a Mickey Mouse hat on.
Driving the changes through and providing Apple customers with maximum VFM (value for money) requires a commitment to all forms of media that were hitherto unknown.
So every day must start with a Tweet or three before moving on to Facebooking and circling with Google.
Social media completed and it’s time to start on professional networking with LinkedIn before dealing with emails and arranging appointments to spread the word according to Apple.
Do I enjoy it?
Of course I do because this is how the world turns on its axis nowadays.
You have to be in it to win it and with Apple you always will be."
Thanks Richard - I think you understand us quite well and look forward to working with you in 2012.
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