So many similarities between my work and my hobby… are they really just the same??
Working in the print industry over the last 14 years I have seen many
designs; everything from kids' sticker sheets to cheese
labels, business cards and brochures. Some have been good, some excellent,
some poor, a few awful and occasionally some ‘interesting’ ones. The thing that still truly amazes me though is the colour that some
people use.
Why pay somebody to come up with some
really nice photography and write some great copy only to choose the colour palette using the blindfold method? Less sometimes is more (believe it or not) and a subtlety
can make a real difference. And this is
where my hobby pops into the conversation.
Be careful what colour you choose! As an
avid snooker player for the past 25 years I can honestly say that every time I miss the black, I turn around only for my fellow players to mock me whilst making comments
such as, 'Why didn’t you take the blue? It was much easier!’ Annoyingly, they are always correct.
Choosing the right colours will make a
difference. Just take your time, take advice and compare the options. CMYK,
RGB, Pantones: you may have heard them
all mentioned, but
if you want to know what the right choice is, talk to the experts (that’s me!)
and let's make sure you get a quality print
job.
Now all I have to do is follow my own
advice and try to win a frame of snooker every once in a while…
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