Apple Print and Creative are making it their mission over the next twelve
months to reveal to their clients the real potential of print. There are so
many new techniques, interesting finishes and 'print-tricks' to truly make your
print stand out from the crowd...and we don't want anyone to miss out!!
Our first example 'print-trick' was thermochromic ink, used on a direct mail. This ink adds a completely new dimension to any project and allows a business to really engage with their customers.
The ink is temperature-sensitive and is applied as a spot finish on top of a regular print to provide a 'revealing' effect.
This 'print-trick' is not only fantastic for creating product and brand interaction, but can also enhance sales and promotions through its uniqueness.
We used the heat-sensitive version of the ink, which meant that body temperature (eg a hand) would change the coloured ink to clear, revealing a personalised code.
There is also a cold-sensitive ink, which will change a clear ink to a colour when placed somewhere cold (for example the fridge) - therefore hiding text or images.
Not only this, but the ink can be reversible or irreversible, depending on the project. For example, your promotion may require the ink to change and not go back to the original state, leaving a permanent indication that the temperature has changed. But using the reversible ink would mean that the colour could change to clear and back again many times!!
It's a really exciting finish to consider on your next print initiative.
DON'T FORGET - if you received a postcard from us with a personal code...see if you've won here!! Click Me......
PSSSST - if you have yet to receive your postcard code, give us a nudge by entering your details here!! Click Me.....
If you'd like to chat to our team about how you could integrate thermochromic ink into your next direct mail strategy or would like to request a quote, contact us today.
Call 01635 521654
Email hello@appleprint.co.uk
Our first example 'print-trick' was thermochromic ink, used on a direct mail. This ink adds a completely new dimension to any project and allows a business to really engage with their customers.
The ink is temperature-sensitive and is applied as a spot finish on top of a regular print to provide a 'revealing' effect.
This 'print-trick' is not only fantastic for creating product and brand interaction, but can also enhance sales and promotions through its uniqueness.
We used the heat-sensitive version of the ink, which meant that body temperature (eg a hand) would change the coloured ink to clear, revealing a personalised code.
There is also a cold-sensitive ink, which will change a clear ink to a colour when placed somewhere cold (for example the fridge) - therefore hiding text or images.
Not only this, but the ink can be reversible or irreversible, depending on the project. For example, your promotion may require the ink to change and not go back to the original state, leaving a permanent indication that the temperature has changed. But using the reversible ink would mean that the colour could change to clear and back again many times!!
It's a really exciting finish to consider on your next print initiative.
DON'T FORGET - if you received a postcard from us with a personal code...see if you've won here!! Click Me......
PSSSST - if you have yet to receive your postcard code, give us a nudge by entering your details here!! Click Me.....
If you'd like to chat to our team about how you could integrate thermochromic ink into your next direct mail strategy or would like to request a quote, contact us today.
Call 01635 521654
Email hello@appleprint.co.uk
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