But hang on a minute. Why would you need printed material? Isn’t that yesterday’s news? Not at all.
The best marketing campaigns use a multi-media approach, and everyone recognizes the benefits of going on-line with social networking and websites. But it cannot stop there. The printed word is still – and always will be – a formidable tool when it comes to advertising. After all, where would we be without leaflets, flyers, brochures, catalogues, stationery, posters, banners …?
Print is inherently visual, and combining text with punchy graphics can be extremely powerful. A strong company logo, for example, is essential in creating an instantly recognizable brand. Whatever your feelings about McDonalds, you have to admit that golden arch has served them well; seeing it on a flyer with nothing else would bring their name to mind. That is branding at its finest.
Printed material is highly effective when promoting a company profile. How you present your image will determine how the public perceives you, and is the first thing a potential customer will connect with. So good quality printing is a must. Get your competitors worried by doing it better.
And there is a permanency about print that you don’t get from flicking through a screen. Big bold posters and banners have a long life span. Stationery is as much your ‘shop window’ as, well, your shop window! Letterhead, compliment slips, order forms – they all have a long shelf life and reach a lot of people.
We have to accept that a certain percentage of printed material ultimately ends up in the bin, but before that happens there is an opportunity to capture your audience and encourage them to retain that flyer, that leaflet. And of course, much printed material is kept for a long time: a catalogue; an annual report; a calendar. And when that item is referred to, you want the emotive response it creates to be a good one. The design, the quality, the words, the images used all go towards generating the right response.
Another benefit of print is the high volume opportunity. It is often important that whatever you are advertising reaches a large number of people, and print is unbeatable when it comes to targeting a specific audience of any size. Think mail shots for example. After all, there is still a relatively high proportion of the nation who choose not to have a computer.
Print is paramount in reaching these people – and everyone else at the same time. High volume printing can also be cost effective: the more you print, the cheaper it becomes. However, that does not suit everyone – for example, you might not have storage space for loads of stationery. Not a problem. Print on demand is quick and easy, and delivers what you want, when you want.
So, back to the Royal County of Berkshire Show. As we said, it’s looming on the horizon and now is a good time to think about your point-of-sale requirements: flyers, leaflets, posters, banners and so on. You know you’re going to need them, and the sooner you get them ordered the less worry they will give you with all the other 101 things you need to do between now and September.
Let Apple Print & Creative take that worry from you – give us a call to discuss your requirements or pop the details into our enquiry form for an instant quote. After all, print is what we know.
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