PROACTIVE is the keyword, now I am going to assume you want your business to succeed and that you want to work hard to make this happen, I will also make the assumption you have had a website made by a professional (not your cousin in his Bedroom for 50 quid) and that at least the basics are covered. Then the following should be what you’ve done or intend to do.
Key Words / Page Descriptions Analytics
You must know at this point what your traffic is like, what it is doing when it arrives and what to do with the results of analytics other than worry how many unique hits you get – I can offer help and advice here so feel free to email me (Andrew).
Ok so what words best describe your service / business? Don’t worry about the obscure terms, try and offer what you do – Here at Apple Print and Creative we print and design in Newbury so “Graphic design Newbury” or “Digital Printing Berkshire” would work for us, these specific key phrases or so called Long Tail Keywords tend to get a better conversion rate and lower bounce rate. Multi word phrases work better than single words as well when you are on a budget!
Make each of your web pages unique and give each one a description, spend some time on it or pay (me) someone to do it for you...don’t rush it – please make the content of your site relevant, make sure all the images have "Alt Tags" so google can index them, make sure it's interesting and update it all the time, I want something new every time I come back, if it’s a brochure site then get a news/twitter/blog/FB/Circles feed going. If you get those going get an RSS feed active .......ok ok....
..........all these terms can seem like a massive mountain to climb but we can help you plan and spread you budget, what you can do and what (we) your technical guys can do. There can be no NO.1 position promise – though results can be great.
More next week on this....remember that I am no marketing Guru but one thing for sure.... if you don’t do anything then your online position will suffer.
Follow me on Twitter, Apple Print on FaceBook and Linkedin to stay up to date with what we are doing. Re-Tweeting my blog is good for my rankings :) and will make you special!
Preaching to the already converted as far as I am concerned. All media streams need to be used from the old fashioned print (yes there is a real need for it), through every opportunity to drive traffic through LinkedIn, Twitter, Facebook, Blog and interaction with your customers and suppliers
ReplyDelete