There’s a hero in all of us

On our last blog, Andrew mentioned that we are working on a project for a client using Thermochromic heat sensitive varnish. I thought it would be good to share a bit more information on this project, plus, who doesn’t like talking about superheroes?

Now, before you get carried away thinking about what your superhero name and special power would be, let me explain how the idea all came about. Our client was after an Internal Communications campaign to boost internal sales and communication, and also for peer to peer recognition within the business. What better way to grab their attention than sending a teaser e-mail asking them if they’ve got what it takes to become a superhero?

Of course everyone has. I can see it now, all of them wrapping their suit jackets round their shoulders and charging round the office. Ok, maybe just me. But you get the point.

Next in the campaign came the magic, the personalised thermochromic direct mailer with heat sensitive varnish. All the sales people had to do was use their own powers to reveal their registration code and enter it into the website. From there, they could sign onto a purpose built website and choose their own Superhero Avatar.

Over the following three months, all they have to do is use their super sales powers to gain entries into a grand prize draw. The more power points they gain, the more chances there are to win big. And we mean big! Points can be accrued from everything from accepted deal registrations to revenue closed, and are logged by the individual on their own page, and confirmed by the business development managers who have a separate access area on the website.

The website shows everything from individual points scores, to league tables across divisions and business development managers (on their own log in) can pull reports to show who has already signed up, how many points they have, who is playing and who hasn’t responded yet. 

Bubbling away in the background is also a Social Media campaign going live in the next quarter, T-shirts and USBs handed out and follow up emails. 

Keep checking this blog to see the next stage come to life!