Advertising, print, marketing and a face painter

Advertising, print, marketing and a face painter

Recently we were invited to help organise a 'Spring Launch Weekend' for The CaravanCompany based on the A4 at Padworth, Reading. Now I know we are good at design and print but as we sat though the initial meeting where the launch weekend was born, I started to think my 'to do' list had a rather diverse look to it.

With a mere 4 weeks to organise everything, the pressure was on but in a nutshell we needed to; 

• plan and place media advertising in five towns - paper and radio,
• design all the adverts (including one for the radio),   
• design and print banners, 
• design and print posters,
•  design and print handouts for the day,  
• organise helium balloons and helium hire (I bet you didn't know there is a helium shortage in the UK), 
•  organise and book a bouncy castle, 
•  organise and book a face painter, 
• organise and book a drink vendor to supply tea and coffee free for the 2 days, organise a local butcher to come along with his BBQ and supply food for the 2 days,
•  …the list doesn’t end there but you get the gist. 

There were plenty of planning meetings, plenty of phone calls, emails and even more meetings…about meetings. In the end though, I woke up on the Saturday morning of the launch weekend to beautiful blue sky without a cloud in the sky and I knew we had achieved perfection. The weather was the only thing I could not organize and even that came through for us!

I have learnt that at Apple Print we have some very talented individuals and that as a team we pull together for our clients.

So what did our customer think? Let’s just say that the 400 plus people that turned up and kept his sales staff busy, said it all. The best comment I heard on the day was 'we’ve never had a car parking problem before'.

Bring on the next challenge for Apple Print, Creative and Event Management (new logo pending)… Any challenge accepted.