It's Print Recognition Jim...but not as we know it!

Documobi’s mPR (mobile Print Recognition) solution is designed to hit the holy grail of marketing: reaching the customer in the right place, at the right time, with the right message on their mobile phone.

Documobi exists in the Cloud (Microsoft Azure to be precise) and is creating robust APIs so Apple Print can create (or partner with) business rule automation routines that deliver dynamic mobile content based on a real-time location/time/history basis. This means that someone scanning a poster in a specific location between 9am to 11am could get a special offer for the shop across the road and the offer could change after 11am. A poster on the next street would point to a different offer based on that location.

The effectiveness of a campaign is increased when multiple communication channels are used. When photos, videos and personalised print, all enabled by digital technologies, are linked to social and web-based content, you are able to add a whole new dimension to multi-channel and cross-media communications. If print used in marketing campaigns is targeted, personalised and interactive, just think what new market opportunities can now be realised and converted into profitable revenue streams.

Now you can create an integrated campaign that defines the user's experience based on the time, their location and their previous activity when they scan marketing collateral. Marketers and brand owners are then also able to capture valuable additional information about the recipient and their responses to the campaign, helping to drive return-on-investment and shape future campaigns.

No codes, tags or marks of any kind, mPR can make any print interactive, even mailers you sent out last week, POS that is already on site, floor graphics, table tops, paintings, t-shirts, fabrics – the list goes on. All these lead to dynamic, customized and personalised messaging on the device that never leaves our sides. We also include your own personlised Ap to deliver great results and client retention - why not email me or join me on Linkedin to learn more.