Friday 20 January 2012

Running in (Google) Circles

It has been a big old week here and in many ways I am glad it’s coming to a close, I have a couple of major projects leaving the building in the next hour and I will then sleep better tonight. I have also still got a last thing (Pub) meeting with Cricketts about Mobile Web and an updates project to the site we developed two years ago.
So how are we going to approach 2012:
FaceBook – We are going to employ a new role at Apple Print of Social Monkey, a person who will work on our clients social media needs as well as our own, watch this space for more details.
Twitter – Carry on as we are, we are getting into some great conversations and feel we are expanding our reach in a great way - @Appleprintnews @MrApplePrint @AnthonyMeikle1 @Jamesshearne @mslade1969 for some Apple Tweeters
LinkedIn – Again we are aiming for more from this service in 2012, using it to effectively stalk potential new clients as well as keeping up with what existing ones are up too. Again find our team here...........
YouTube – in the past we have used this service for a bit of fun and testimonials, in 2012 we will be doing short interviews, Service offerings and much more.
Blog - well you are reading this so I will leave it at that.
Google Circles - *Shrugs Shoulders*

Reading, Berkshire is also going to be a target for the first 6 Months of 2012, our successful West Berkshire Marketing plan is going to be expanded in include our neighbour – If you are Reading based look out for our name at Reading FC, The Hexagon and local media. I have high hopes for this enlarged marketing plan and I am excited about the growth opportunities the expansion of our business is offering us.
Next week tune in to learn about our latest investments in technology......have a great weekend.

Thursday 12 January 2012

Social Media, is it Micky Mouse?

This week I have been pushed by a great client to update my blog, it's been a super start to the year on the back of record month after record month last year - Apple Print is running 25% more work now than this time last year, was that social media attention a great result or what?

It's various factors and social media had a part to play, with that in mind I had the below text sent to me by Richard Bett's, managing director of ECEX, he understands our business and Social Media and thought he could help me by providing some text for a blog....I thought it was worth using.

"The problem with being a media marketer is that unlike Disney’s Mouseketeers it is not simply a case of putting a Mickey Mouse hat on.  

Driving the changes through and providing Apple customers with maximum VFM (value for money) requires a commitment to all forms of media that were hitherto unknown.  

So every day must start with a Tweet or three before moving on to Facebooking and circling with Google.  

Social media completed and it’s time to start on professional networking with LinkedIn before dealing with emails and arranging appointments to spread the word according to Apple.  

Do I enjoy it?  

Of course I do because this is how the world turns on its axis nowadays.  

You have to be in it to win it and with Apple you always will be."

Thanks Richard - I think you understand us quite well and look forward to working with you in 2012.