Tuesday 29 April 2014

Introducing...Kate!

We're pleased to be able to introduce you to the newest member of our creative studio team - Kate! 

Kate joins the team as our Studio Administrator and brings a wealth of experience and enthusiasm to the
company. But enough of what we think, we'll let Kate tell you a little bit about herself....

"I've had a varied working life, starting out with a Graphic Design degree, my first job was with a printers and since then I have had a very varied career until having a child 10 years ago, when I left the world of work to focus on the important job of being a Mum. Once my son was old enough I wanted to get back into work and worked for a local Estate Agents to get my brain working again!

I responded to a Twitter Ad that Apple Print & Creative posted for the role of Studio Administrator, it sprang out because it ticked all the boxes for me; working in a creative environment, for a company with a great reputation, using my organizational skills and print knowledge. My role here is to act as a go between from the Design Studio to Production, making sure that jobs are checked, passed onto Clients, approved and passed down to production in a timely manner. I have only been here 2 weeks and I am already loving it, no day is the same and, as I thought, the team are great.


In my spare time I enjoy spending time with my family, I can be found, in all weathers, tending my allotment and I also practice the art of yoga to relieve the pain from all that digging!"

We're really happy to have Kate in the Apple Print & Creative family, and we're sure you will be too. 


Wednesday 2 April 2014

Top 5 adverts of 2014...so far


I'm sure, like me, you all sigh when your favourite tv show goes to an ad break. Why must they interrupt our viewing pleasure with their marketing tactics. But....I must admit, I do appreciate a good advert, and every now and then there's a real stonker out there! If it can make me smile or laugh (sometimes even shed a tear) then that brand, in my opinion, has done well and deserves my attention between re-runs of Friends (will that show ever get old??!).

So, I thought I'd relive some of my favourite adverts to grace our screens so far this year...

1. Freeview – Cat & Budgie
Singing animals....enough said?



2. Barclays – My Flexible Mortgage (Hamster)
Barclays' ad's are great at explaining fairly complicated (and boring) topics, in a very simple manner. And they've managed to make it entertaining at the same time. 



3. Cadbury's Dairy Milk – Yes sir, I will boogie
Another classic from Dairy Milk – we all know that feeling of listening to hold music...hope I get this song next time! 



4. Save The Children – I'm Giving My Voice
Such a powerful advert, conveyed in just 60 seconds! An advert should grab your attention and this definitely caught mine. 



5. Three - #SingitKitty
Another hashtag...another hit of an advert! Part of a bigger advertising campaign, which also incorporated various social media channels and a microsite where you could put yourself in the video! They've totally engaged their audience, again. I think Three have pretty much nailed this whole advertising malarkey!



So there you have it - my top 5 ads of this year (so far). What has been your favourite tv ad this year?