Monday 22 September 2014

Creative Studio update

Creative Studio update:

Here in the studio we thought it was time for an update on what we've been up to this month. So here is the first of - hopefully - many monthly updates on what Apple Print & Creative have been up to.

Wickery copse
We've been designing some lovely business cards for an up and coming business. Working with CC Marketing we developed a logo and business card for Lucas Luczak, owner of a high quality wicker business selling handmade woven picnic baskets etc. His business card needed to reflect the traditional style of his work along with a natural feel. We used a natural colour palette with an intricate pattern in the background to achieved this feel.





BCMS seminar books and slip case
For this project we were asked to redesign the material presented at BCMS seminars. The brief was to produce two books that reflected the business focused content in a more contemporary style that would appeal to the audience. The black and white photography gave the covers a modern feel whilst also reflecting the aspirational feel also needed. We're really happy with the way the books and slip case have turned out and have gone down well with both the clients and their audiences.




Cricketts mailer
Mailers are still a very effective form of marketing, that is why, for this Cricketts mailer we came up with a conceptual design that plays with the idea of a Cricketts family tree. It is important to keep the brand of the client whilst trying to develop a campaign concept, thus the colours here work well to showcase that. Further to the tree illustration we have also developed a simple but fun illustrative map of Newbury town centre area to go on the back of the mailer. This has been an exciting project for the studio as we had the freedom to pitch our creative concepts to Cricketts and then choose the best one for further development.




Kennet School diaries
Here's one we've done a few times over the 

years, but it's still a job that requires extreme attention from the studio and a keen eye for detail. Each year we produce the school diaries for a number of local schools, each with their own design. Shown below are the Kennet School diaries for whom we produce the House, GCSE and sixth form diaries. With each "house" having a different colour and a number of different sections it's vital to pay attention to everything! For Kennet School we also produce individually named covers, so every pupil gets their own diary. This is not only a big job for the studio, but for the whole team.




Newbury Youth Festival
We love the energy and idea behind the Newbury youth festival and once again we are proud to have sponsored them. The programme for this included details of all contributors, sponsors, various advertising as well as a schedule for the day with further information about specific artists such as headliner Hatty Keane. It is always hard when a lot of people are involved in bringing one design and print job together, however everything came together and we were able to produce a fantastic programme for the day. We enjoyed how fun and exciting it was to know that we are part of something great, and it was an honour to represent everyone who participated.





If you need some help with the design of a new project, or are looking for a whole new re-brand...our designers are waiting to help! Give us a call on 01635 521654 or send us the details for a call back.