Tuesday 18 March 2014

Newbury gets social...with a little help from it's friends!


Did you know, one in every 13 people is on Facebook? With a ‘population’ of over 500 million, if it was a country Facebook would be the third largest in the world behind China (1.35 billion) and India (1.21 billion).

With those sorts of statistics it is probably fair to say that social media isn’t just a fad or a phase, it’s become a big part of life for many people. It’s where we seek recommendations from our peers, find out what our favourite celebs are up to, and keep in touch with our friends and family.

And it’s not just individuals on social networks anymore; businesses have taken to it as well, with marketeers left, right and centre jumping aboard the social media train. This is a move that users seem to have welcomed – after all, it’s great to receive offers from your favourite brands just for liking them on Facebook!

It seems only right, then, that towns and cities should be represented in this social space, to let people know what’s going on in and around the area, to recommend great places to visit and to tell them about the wonderful places they might otherwise not find – just like any good friend would!

That’s why Newbury has embraced social networking and found itself a place on multiple platforms. So if you love to tweet, are an avid pinner, devote time to watching cute cats on YouTube or just like to catch up on Facebook, you can find all the latest news and info about Newbury.

On Facebook and Twitter there are details of local offers and events, all sorts of information about keeping up to date or grabbing a bargain at one of the local retailers, while YouTube and Pinterest show the great sights and scenes around Newbury, for both business and pleasure – there really is something for everyone. Make sure your business is part of it.

And that’s not all. In conjunction with Newbury BID, we recently delivered workshops for businesses in Cheap Street to help them develop their social media voice. If you haven’t yet dipped your toe into the social media waters, or want to develop what you already have in place, we can help. Please do get in touch if you would like us to organise a workshop to help your business make the most of the right social media platforms for you. 

Go ahead and like us on Facebook – https://www.facebook.com/appleprintandcreative 
Follow us on Twitter – @ApplePrintNews
Follow our boards on Pinterest – http://www.pinterest.com/ApplePandC/

Or if you aren’t ready for that just yet:

Email us – caroline@appleprint.co.uk
Call us – 01635 521654



Thursday 6 March 2014

Why use Litho printing?

If you have a long print run and/or need something printed to a high-end quality finish, while still keeping it cost effective, litho printing is the solution.

Litho printing uses all-singing, all dancing equipment – and ours is robust and well maintained to ensure we never let you down.

In simple terms , litho printing is where oil-based inks meet water: the images on the plates (made by the own fair hands of our plate-making expert John) attract ink and the water washes off anything else to give a clean, sharp end product.

Obviously the plates are then wet so have to dry, which means the process takes a little longer than digital printing, but for longer print runs of one thousand or more (a million? No problem!) , and where a longer-lasting, quality result is all-important, litho is definitely worth the wait. And you’ll still have your order within the week.


Just as with digital printing, with litho we can offer any type of paper you want – silk, gloss or ivory bound – at the weight suited to the job: and the paper we use is either FSC® or PEFC approved, which means it is cost effective and environmentally conscious at the same time. 

And, of course, our high-standard finishing is a given: from trimming and laminating to punching and drilling, from scoring and folding to stapling or spiral binding, from collating and numbering to padding and shrink wrapping. 

Want to know more? Give us a ring or call in and have a chat with one of our Account Managers about what we can do for you. And while you’re here, let our litho printing experts, Spencer and John, show you what they have to offer ... such as their chemical-free plate system – very environmentally friendly, just like them.




Appleprint. West Berkshire’s premier printer. We have the solution.